Cross-Platform
Engagement Rate Calculator
Connect your Instagram account to calculate engagement rate from real post data, or enter metrics manually. Compare against industry benchmarks by platform, see per-post breakdown, and understand your performance tier.
Connect Instagram to calculate engagement from your real post data
How to Use
- 1Select your platform (Instagram supports real data integration).
- 2For Instagram: click "Connect Instagram" to auto-calculate from real data.
- 3Or enter your follower count and average likes, comments, shares manually.
- 4View your calculated engagement rate with a visual rating.
- 5Compare your rate against industry benchmarks by follower tier.
- 6For Instagram, see a per-post engagement breakdown.
Frequently Asked Questions
What is a good engagement rate?
On Instagram, 1-3% is average, 3-6% is good, and above 6% is excellent. TikTok averages are higher (3-9%). Rates vary significantly by niche and follower count.
How is engagement rate calculated?
Engagement rate = (total engagements / followers) x 100. Engagements typically include likes, comments, shares, and saves.
Can I use my real Instagram data?
Yes. Connect your Instagram Business account via Facebook Login and we will calculate your engagement rate from your actual recent posts -- no manual entry needed.